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Reflection before action.
Whether for launching a new product or developing a new market, repositioning a company, or diversifying its offer, we at Propage place thought before action. If strategies and actions that follow are so accurate, efficient, and creative, it is because they have the strength and legitimacy born from that reflection.
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Strategy before technology.
Everyone knows that marketing cannot do without new technologies. However, few people realize that new technologies cannot disregard marketing objectives either. When it comes to E-marketing issues, each of our actions is first considered and validated on strategic grounds before being technologically developed. Hence its efficiency. If we are one of the rare authorized suppliers of Bell Canada in E-business solutions, the reason is that we place the business solution before the technological solution.
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| ANALYSIS |
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ANALYSIS |
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- Marketing diagnosis
- Benchmarking
- Strategic positioning
- Satisfaction survey
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- Market analysis
- Niche identification
- Feasibility study
- Technological and functional analysis
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| STRATEGY |
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STRATEGY |
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- Marketing plan
- Communication plan
- Media planning
- Product launch
- Sales promotion
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- Solutions integration plan and management systems
- Internet marketing plan
- Tree structure and scripting
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| CREATION |
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CREATION |
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- Writing and translation
- Corporate identification
- Printed materials
- Direct marketing
- Sales tools
- Exhibition booths and promotion items
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- Writing and translation
- Multimedia animation and presentation
- Intranet and extranet
- Business portal
- Electronic catalogues
- Database creation and management
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| DISSEMINATION |
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DISSEMINATION |
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- Media placing
- Press relations
- Integration to internal management tools
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- General and specialized indexing
- Direct marketing
- Strategic network development
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| EVOLUTION |
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EVOLUTION |
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- Coaching and supervision
- Update
- Competitive watch
- Knowledge transfer
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- Coaching and supervision
- Efficiency report
- Visibility survey
- Knowledge transfer
- Competitive watch
- Technology watch
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