We understand the importance of building a brand. Our communications approach is completely strategic. Propage speaks the same language as you.
A real brand has no equivalent, or very few.
Customers who purchase from you invest in your brand; the price is oftentimes secondary. As
a Marketing Director, your mission is ambitious when compared to the financial means at your
disposal. As a preferred partner, we understand this. It’s our daily life as well.
Clear positioning and a sharp sales pitch pay off!
Sales teams thrive on your tools. However, your positioning crumbles over time, due to changes
in your team’s composition or business opportunities. Your sales pitch becomes diluted and
erratic. This is why we ensure your messaging is all about coherence and consistency.
You shouldn't be selling anymore. Your customers should be
buying your brand.
Management and sales are putting pressure on you and constantly asking you for new tools to
seize "the opportunity of the day." However, we know that marketing’s goal is to create a
genuine desire to buy. Price becomes only one factor—not the leading factor in a purchasing
decision.