The magic potion
Every day is for us a true laboratory of ideas. We explore for the better and for the
benefit of our clients.
We are curious and observe major trends. We test concepts, approaches, processes, even
technology platforms. It’s in our DNA.
We are always looking for the ‘most best’ recipe to make our clients more efficient, more
convincing, more profitable.
Every single day, we refine our recipes. Thoroughly, skillfully, and with a healthy dose
of boldness, we create what did not yet exist. Thirty years of experimenting have
allowed us to create a true magic potion. Want to taste it? Just a drop!
Did you say D2C?
Digital transformation is more relevant than ever, including in B2B. Forerunners and
visionaries have already taken steps in that direction. They are way ahead. Others gave
it a try, but not quite enough or clumsily. Above-average results made them quit.
Many companies are still resisting to take control of their sales. Since direct sales
were not really an option, they have relied upon a network of intermediaries. Now's the
time for D2C—direct-to-consumer.
Delivering the goods right up to the end customer while preserving the user experience,
the commitment and the touchpoints can be challenging for businesses that believe that
the mere fact of having a transactional solution on their website will launch them on
the road to success. Make sure you have a clear vision and an experienced partner to
reduce the risk of errors.
WordPress: everything in moderation
Technology should always be used to better communicate with customers, and not the other way around. In no case should it hamper your creativity or agility in communicating with your target markets.
At Propage, we prefer certain technologies over others. The choice of WordPress as a website-creation tool demonstrates this. But beware: you have to know how to tame the beast.
This CMS (content management system)’s flexibility and accessibility make it very popular. It can bring its share of surprises, however, without the site owner or their customers being aware of it.
It is not uncommon for us to come to the rescue of a site built on WordPress based on a theme and modules that haven’t been updated in a long time or are simply no longer supported by the developer.
Too often, customers find themselves in a highly vulnerable situation and experience security breaches, or experience stability and display bugs or impaired functionality.
We choose a conservative approach to WordPress so that our clients gain peace of mind, knowing that they can count on a robust platform with no surprises. Caution and skill are key.
We maintain control of our sites developed on WordPress. We don’t use corrupted themes with unnecessary code. We only use stable and proven plugins. We take no risks. This is probably what decades of web design bring to the table. One less risk for us is one less problem for you. In the end, we always keep in mind the same promise—to deliver the goods!
The Sell MORE
& BETTER program: recognized for driving growth
To each their own recipe, their own business model, their own intervention strategy. As a digital communications agency, Propage begins with the end in mind. For our customers, a happy ending inevitably equates to a sale. One more sale or one more profitable sale, it depends.
Building on the two polarities of the +&> program, we measure success by the achievement of this ultimate goal. The sales strategies we implement with our clients are perfectly aligned with their plan. Communication and sales tools are aligned with overall business goals.
