The web, the Internet, the digital or online world…whatever the vocabulary you use, in the end, you need to have a presence there. But in addition to the basics, you have to measure your ROI. How else can you improve your performance? How do you optimize your investments? How do you know if you’re investing enough to generate the expected results?
With Propage, the idea of measuring doesn’t mean bombarding you with numbers, but rather the renewed ability to establish benchmarks—your benchmarks. You’ll be able to identify and understand one customer at a time. Now that’s a digital strategy that could make a real difference in your overall business growth.
For Propage, an active presence is just the starting point. More than ever, constancy, consistency and relevance must interplay. And since we've been in B2B for twenty years, there is no bad starting point—only your starting point compared to that of your competitors in the market.
- Daniel Larose, founding partner