Marketing plan
Twenty-page communications plans no longer have their place in our digital world. With good reason. Decision-makers like you don't want to read your strategy anymore. They want to see it. View your deployment plan in mapping mode.
Follow the plan
with just one look.
Propage's mapping is both a tool and a systemic approach; it provides both a global and detailed overview of your strategy.
On the one hand, you make sure to use all the means of communication that will help you reach your prospects and personas.
On the other hand, you associate your communication tools with the purchase journey of your personas to stay in control of the entire customer experience cycle.
And in the end, it’s easier for you to manage your digital and conventional tools. You personalize your strategy. You can better measure if your objectives have been achieved.
Give yourself
the numbers
to perform.
The search for metrics to quantify the results of your marketing communications strategy is ubiquitous in our digital strategy practices. Mapping is no exception.
We integrate conversion calculations into your plan to help you manage your web performance. Mapping includes KPIs that are aligned with your sales objectives.
