Messaging
and contents
This is a tool designed for companies that want a powerful and coherent sales pitch. Designed to be adopted by your entire team. And developed by seasoned communicators.
You have
four seconds.
This is how much time you have to convince new visitors on your website—even if it’s just to convince them that you deserve their attention. The structure of key messages segments and simplifies your content. Because a suspect should never have to make an effort to understand your offer.
Propage helps you embark on the path to optimal digital performance. To be concise and use every second effectively. Think like your prospects in order to develop a compelling story they feel they are a part of.
Speak in terms of benefits
Reveal your unique value proposition
Forge links from common ground
Let’s live up to your promises.
Key messages are the foundation of your sales pitch. For Propage, this means developing rich, authentic content that showcases and consolidates what you do best. Give the proof points. Demonstrate your value.
At Propage, we don’t believe in empty promises because they undermine your credibility. Our messages are rich, specific and relevant. They reflect your authenticity. They strengthen the conviction of your prospects that your business delivers the results they are looking for.
– Olivier Angers, director, strategy and contents
Your new magic number
The human brain easily registers up to three points of a sales pitch. From the fourth and onwards, people’s memory is selective. Our key messages respect this golden rule.
Avoid diluting the essence of your business with a fuzzy and scattered message. Propage helps you get to the point of what sets you apart so that the message becomes simple and clear.
